Bhansali Productions is facing heat on social media. The reason is a post about Alia Bhatt’s Gangubai Kathiawadi. It went up on the exact same day the trailer of Shraddha Kapoor’s Eetha was released.
⚡ The Controversy at a Glance
- The Trigger: Bhansali Productions posted an Alia Bhatt dialogue from Gangubai Kathiawadi on October 30.
- The Timing: The post went live just hours after Shraddha Kapoor’s Eetha trailer launch.
- The Backlash: Fans called the move insecure and an attempt to overshadow another female-led film.
- Recent Pattern: The account was also called out on Karwa Chauth for posting Salman-Aishwarya pictures from Hum Dil De Chuke Sanam.
What Did Bhansali Productions Post?
On Friday, October 30, 2026, the production house’s official X (formerly Twitter) account shared a post commemorating Gangubai Kathiawadi. The post tagged Alia Bhatt and highlighted this iconic line:
“Duniya uski kahaani likh rahi thi, Gangubai ne kalam apne haath mein le li.”
— Bhansali Productions on X (October 30, 2026)In simple words: the world was busy writing her story, but Gangubai picked up the pen herself.
Also Read: Eetha Trailer Out: Shraddha Kapoor Becomes Tamasha Queen Vithabai Narayangaonkar
Why Are People Upset?
The main issue is the suspicious timing. The post came just hours after the Eetha trailer was out and generating viral buzz across the internet. Many users felt it was a calculated attempt to divert attention away from Shraddha Kapoor’s high-octane biographical drama.
Here is what people said online:
Not the First Trolling This Week
This is not the first time the official handle has been heavily criticised in recent days. Just a couple of days earlier, on Karwa Chauth, the page posted pictures of Salman Khan and Aishwarya Rai Bachchan from Hum Dil De Chuke Sanam.
Social media users immediately dragged the account for raking up sensitive personal histories on an auspicious couple festival, leading to massive online backlash.
Alia Bhatt vs Shraddha Kapoor: The Fan War
Fans of Alia Bhatt and Shraddha Kapoor frequently clash across social platforms, so this incident caught fire almost instantaneously. Both Gangubai Kathiawadi and Eetha are fiercely rooted, female-led biopics revolving around legendary women who defied societal norms to conquer male-dominated spheres.
Because of that thematic similarity, users keep drawing comparisons between Alia’s National Award-winning portrayal of Gangubai and Shraddha’s upcoming transformative turn as Vithabai. However, the two films have no direct connection or overlap.
What Is Eetha About?
For audiences unfamiliar with Shraddha Kapoor’s much-anticipated December theatrical outing, here is what the film brings to the screen:
| Aspect | Details |
|---|---|
| Story & Subject | Biopic inspired by Lavani legend Vithabai Bhau Mang Narayangaonkar, featuring Shraddha Kapoor in the titular role |
| Director | Laxman Utekar (Mimi, Zara Hatke Zara Bachke) |
| Ensemble Cast | Shraddha Kapoor, Randeep Hooda, and Mohammed Zeeshan Ayyub |
| Trailer Launch | October 30, 2026 |
| Theatrical Release Date | December 4, 2026 (initially scheduled for August) |
Final Take
Whether the timing was a pre-planned promotional flex or an unfortunate social media coincidence, the post has undeniably poured high-octane fuel onto the ongoing Alia vs Shraddha fan debate.
With the trailer generating glowing responses across film trade circles and general audiences, all eyes are now trained on how Eetha will perform at the domestic and international box office when it arrives on the big screen on December 4, 2026.
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